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DiscoverFairway.com Launches!

November 13, 2008 by Feisty Foodie Leave a Comment

Ever since I read Stephen Jenkins’ The Food Life (which I’ve been meaning to review but *shame* keep posting about food cuz, yeah, food!), which is, in my opinion, an unabashed love letter to Fairway Market, I have been dying to check this store out.  I really like grocery stores, especially good ones, of which there is a dearth in my immediate area right now.  I can wander around a good supermarket for hours, looking at stuff, even if I don’t buy much or anything.  I just… love supermarkets.  Maybe as much as this lady, but probably not.

And while Fairway is in my city, none of their locations are particularly close to my home (are you listening, Fairway people?!  OPEN ONE UP IN QUEENS PLEASE!!! 🙂 hehe), so I have been unable to visit thusfar.  However…

they’ve just launced this awesome website which is almost (but not quite) as good!  Click around and check it out; there are webisodes of lots of fun stuff, recipes, tips, hints, polls, lots of great information to help you make the most of your food! 

And for those of you in the NYC area, check this out:

How to Carve a Turkey, Cook Angel Hair Pasta, Bake Chocolate Cupcakes and more!!!

Public welcome to watch food demo taping for DiscoverFairway.com at Fairway in Red Hook.

Fairway Market is filming upcoming webisodes for DiscoverFairway.com at Fairway Market in Red Hook, Brooklyn. The taping is taking place on Friday, November 14th from 8 am to 5:30 pm and is free and open to the public!  The webisodes will feature information about coffee, olive oil, a pasta demo with Mitchel London, a turkey carving demo with Ray Venezia, Fairway’s meat director and much more. 

Each Friday, at 5:00 pm, one of these webisodes will go live on www.discoverfairway.com where they will help shoppers save money and time and provide valuable information on cooking, entertaining and other food-related topics. The webisodes are supplemented with weekly recipes from Chef de Cuisine Mitchel London and there’s a place to submit questions to Dan Glickberg, fourth generation member of the founding family.

Please come to Fairway Market in Red hook, Brooklyn for demos and samplings!  See below all the different segments that will be offered.

Friday, November 14, 2008

8:00 am-   Local Seafood with Tony Maltese

9:00 am-   How to Carve a Turkey with Ray Venezia (Tasting)

10:00 am- Crown Roast discussion with Ray Venezia (Tasting)

11:00 am- Chocolate Cupcake Cooking Demonstration with Mitchel London (Tasting)

12:00 pm- Angel Hair Pasta with Tomato Sauce Cooking Demonstration with Mitchel     London (Tasting)

1:00 pm-   Cheese Discussion with Steve Jenkins (Tasting)

2:00 pm-   How to Best Use Your Thanksgiving Leftovers with Alexa Johnson (Tasting)

3:00 pm-   Coffee Roasting Demonstration with Benny Lanfranco and Richie Pascale 

4:00 pm-   Olive Oil Discussion with Brian Riesenburger (Tasting if interested)

5:00 pm-   Organic Produce Discussion with Peter Romano


I’m totally jealous – I’ll be working – but if you get out there to watch, take pictures and share!!!  I’d totally be all over the 1pm… the 2pm is interesting but my answer is simply “EAT THEM!” hahaha.  You should totally go out there!!!

Happy tasting, eating, sampling! 

Filed Under: Events, Product Reviews

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