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Ben & Jerry’s Greek Frozen Yogurt Product Launch

March 14, 2012 by Feisty Foodie 7 Comments

[flickr id=”6786157158″ thumbnail=”medium” overlay=”false” size=”medium” group=”” align=”none”]

I was invited to attend a launch party celebrating Ben & Jerry’s latest breakthrough in tasty frozen treats – Greek Frozen Yogurt! I was pretty excited because I’m a huge fan of Ben & Jerry’s (late night snack, chunky monkey, half baked, cherry Garcia, more… I’ve been eating this stuff since I was a kid, and getting fat from it since 2001 when I began eating entire cartons in one sitting, ahem). I’m also a fan of Greek yogurt – everyone has their favorite brands so I’ll just smile mysteriously and let you think what you want on that topic – so I was curious how the combination worked out. I’ve eaten a lot of the Korean frozen yogurts that bear that signature sour taste that I enjoy (Pinkberry, Red Mango, and more), but hadn’t heard of Greek yogurt style frozen yogurt… how would this stack up?

[flickr id=”6932269353″ thumbnail=”medium” overlay=”false” size=”medium” group=”” align=”none”]

The Ben & Jerry’s flavor experts (seriously, how do I get a job doing that?!) explained to us that the idea came very suddenly and yet was there all along, as many of the employees already enjoy eating Greek yogurt themselves on a regular basis. They settled on 4 flavors to sell prepackaged – all of which are around the 200 calories per half-cup serving, and contain more protein per serving than regular ice cream. Nice.

[flickr id=”6932270029″ thumbnail=”medium” overlay=”false” size=”medium” group=”” align=”none”]

The first flavor Sarah and I tried together was Strawberry Shortcake. (Funny moment: we were sharing, and the guy serving was all “We have plenty to go around! Take one each!” but in reality, I didn’t want to waste – which I certainly would if I took a serving of each flavor, since we tried them all… and I wanted to cut back on calories! I guess he thought we were being shy?) Really creamy, dense, and actually, it tasted like cheesecake to me – which isn’t a bad thing. It just had that richness to it that I didn’t expect when the container said “yogurt” on it.

[flickr id=”6786154320″ thumbnail=”medium” overlay=”false” size=”medium” group=”” align=”none”]

Next up, raspberry fudge, which was also creamy, and slightly tart from the raspberries, along with a bit of chocolatey taste from the bits in there.

[flickr id=”6786154894″ thumbnail=”medium” overlay=”false” size=”medium” group=”” align=”none”]

Third, we tried banana peanut butter.

[flickr id=”6786155550″ thumbnail=”medium” overlay=”false” size=”medium” group=”” align=”none”]

Last was blueberry vanilla graham.

[flickr id=”6786156416″ thumbnail=”medium” overlay=”false” size=”medium” group=”” align=”none”]

Can you guess by the contents of our cups which ones were our favorites?

[flickr id=”6932274867″ thumbnail=”medium” overlay=”false” size=”medium” group=”” align=”none”]

Shockingly, our favorite was the Strawberry Shortcake. I say shocking because it had the fewest calories and I thought for sure anything I picked would be laden with calories. Pretty close second was peanut butter banana (which was the room’s overall favorite), and far away – for me, anyway – were raspberry fudge and blueberry vanilla graham. Not because they were bad, but because I don’t like raspberries (I used to be allergic, so the taste just throws me now), and blueberries aren’t my favorite thing aside from in muffins and pancakes or fresh/whole. I guess I’m weird. Regardless, I was really impressed with the new line – there was barely a noticeable difference from ice cream!

[flickr id=”6932275157″ thumbnail=”medium” overlay=”false” size=”medium” group=”” align=”none”]

We were then treated to parfaits and smoothies made with the frozen yogurts as well. This is a peanut butter banana parfait which was super tasty… and might actually help me achieve my goal of protein-loading my diet more easily without resorting to meat-heavy meals! Mmmmmmm…

Expect to see these in your local supermarket soon, starting this month, and definitely try the strawberry shortcake one to let me know how you like it – yummm!

Please note that I attended this event courtesy of Ben & Jerry’s, and received no compensation to post about this, positively or negatively. Thank you again to Ben & Jerry’s for their hospitality and the pints of Greek frozen yogurt I was sent on my way with! Yum!!!

Filed Under: Articles, Events, Feisty Fun, Product Reviews Tagged With: frozen yogurt, press event

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Comments

  1. Sarah says

    March 14, 2012 at 6:56 pm

    seriously, that strawberry shortcake was fab!

    Reply
  2. skippymom says

    March 15, 2012 at 12:36 am

    I really need the calories and the protein – and this looks right up my alley [low in sodium] but the flavors seem so “busy” for a launch. I like simpler flavors, but might be tempted to try the rasberry or strawberry one.

    And you would be the PERFECT canidate for a job tasting frozen desserts. Or stadium food. [I love those reviews btw.] Are you excited for baseball season to start? I know we are, especially now that the gorgeous weather is here.

    Enjoy your weekend. 🙂

    Reply
    • Feisty Foodie says

      March 15, 2012 at 5:07 pm

      The strawberry one really is delicious, though it’s the lowest in calories. I am incredibly eager for baseball season to start, though a few things make me sad about this upcoming season… and I’ve been watching basketball, which makes me wonder how I’ll be able to slow down to the pace of baseball…

      Reply
  3. hungry says

    March 15, 2012 at 1:53 pm

    Hmm, I wonder how it compares to their ice cream. I’m definitely a full fat ice cream kind of gal. No frozen yogurt for me!

    Reply
    • Feisty Foodie says

      March 15, 2012 at 5:08 pm

      I honestly couldn’t tell the difference between this and their ice cream (though the ice cream flavors I get from them tend to have way more stuff). When I said the strawberry tasted like cheesecake to me, Sarah mentioned that it tasted like their cheesecake flavor which I haven’t tried, though, so that might be a good comparison point.

      Reply
  4. T.C. says

    March 15, 2012 at 10:43 pm

    When’s the Linsanity flavor coming out? lol.

    Reply
    • Feisty Foodie says

      March 17, 2012 at 9:44 am

      Haha, this event was held the day before they announced that flavor, I believe (and subsequently yanked it).

      Reply

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